The psychology of Fonts and Colors!
To begin with, Fonts and Colors are not just mere online elements to fill up your website. They are more than that—to be precise they are psychological elements which makes an impact on the readers, just like the words ‘fonts’ and ‘colors’ did to you at the beginning of this paragraph.
The psychology of fonts and colors is a vast subject and is much complicated than we think. It’s a known theory that colors affect human behavior. Can you imagine a world without colors? The same thesis applies to the World Wide Web too. There are millions of sites on the web, and everybody’s aim is to stand out or be distinct, and how do they do it? It wouldn’t be wrong if it is because of fonts and colors.
So what are the preferred fonts and colors online? Today, reading and viewing can be broadly classified into two categories—print and online medium. The selection of right fonts and colors plays a crucial role in both these mediums. The fonts that work fine in the print medium may not work well online.
The main purpose of the font is to be ‘readable’. If that readability is absent people are not going to be one your page no matter how fantastic the content is.
In typography basically there are five types of fonts—serif, san serif, cursive, fancy and monospace. However, these types should carefully and accordingly used to achieve the desired effect. Of these five, Serif and San Serif are the two types that are widely used in typography.
San Serif fonts have small decorative edges and finishing strokes at the ends while the San Serif (san in Greek means ‘without’) fonts do not have these qualities and are pretty straight and simple.
Serif fonts include: Times New Roman, Georgia, and Century
San Serif fonts include: Verdana, Arial, and Courier
Print medium prefers using Serif fonts.
When it comes to online typography it is not easy to narrow down to one single font that is used, however the most widely used fonts online are the San Serif fonts, especially Verdana and Arial.
Color too plays an important role in holding readers attention. A recent experiment proved that it takes nearly 90 seconds for a customer to draw an opinion about a particular product, and in those 90 seconds 62-90% of that interaction is based on the color alone. Such is the impact of color in today’s branding.
The real challenge is when you are using font and color together. There should be a right equation which ends up accentuating the right elements. Each should not overshadow the other, and if it does, the purpose is lost.
The most preferred colors online would the ‘big three’ Red, Blue, and Green.