Category: Branding/Creative



Strangely though, as it turns out that, sometimes we remember the brands better than the characters in the movie. This is because of the smart and effective branding strategies applied in the movies off lately. This is not a new method; it is an old method with new strategies. It goes back as early as 1900s where a product was advertised or self-advertised through photographs then moving into magazines then Television Commercials and finally into the mainstream cinema. This type of branding has different names to it—branding in movies, product or service placement, in-film placement or embedded marketing. According to Amanda Lotz, a media scholar, the brand placements are divided into two types, basic and advanced. The Basic ... Read More